The campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns. These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads. Original ad. He drags his music to his i. Pod, closes his laptop, and plugs in the ear phones.
He hits play and the music increases its volume. He then dances and hops around the room, then puts on his jacket, sliding the i. Pod into the pocket. He dances to the door and leaves the room.
They were usually dancing and, in television commercials, backed by up- beat, energetic music. The silhouetted dancers held i. Pods while listening to them with Apple's supplied earphones.
Encompassing more than 20,000 selections from special collections and AIGA's annual juried design competitions since 1924, AIGA Design Archives is one of the richest. The iPod touch is Apple's only iPod running iOS, offering access to the App Store and the same 4-inch Retina display found on the company's iPhone 5 and 5s.
The i. Pods and earphones appeared in white to stand out against the colored background and black silhouettes. Instead, it did what Apple does best: it created an iconic image, which immediately came to communicate Apple and i. Pod. The ad designers fought to convince Steve and copywriter James Vincent suggested adding the tagline . Steve Jobs decided to go with it.
He would later claim it was his idea to push for the more iconic ads. Previous ads for Apple's computers usually featured a high- quality photograph of the product on a white background with a short tag- line. In those ads the focus was entirely on the product and its craftsmanship.
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With the creation of the Silhouette campaign, however, the focus shifted from convincing consumers to purchase the device to asking them to . The white earbuds also became an icon signifying the i. Pod itself. The ubiquitous nature of the advertising campaign ensured everyone was exposed to ads.
Some of the television adverts also depict highlights on the silhouettes using darkened shades of the background color, and shadows on the floor. Since then, various commercials in the campaign have changed the format further: By the time of the advent of the i.
Tunes Store in 2. Variants of adverts with differing soundtracks were run for every i. Pod to enable many current artists of various successful genres to appeal to as wide a base of potential users. Battle Of The Sexes (2017) Video Download on this page. The next live action TV commercial (i. Pod 3. G . It involved a man walking past a set of silhouette posters, which came to life and danced when his i. Pod was playing, but froze when he paused it.
The song used was . Many Record Labels despite their past issues with the i. Tunes Store are keen to get their artists featured to benefit from the promotion of new material. In 2. 00. 4, Wired Magazine featured a new service where people could create their own i. Pod ads from their personal photos. Website is still up at i. Pod My Photo but i.
Pod ads generation has been discontinued. TOM of the Cartoon Network block Toonami was said to have an i.
Pod a few times. The TV commercial (featuring Caesars song Jerk It Out) for the first version of the i. Pod shuffle used a green background with black arrows moving in the background representing the . The silhouettes danced on top of the arrows as if they were a moving floor while listening to i. Pod shuffles hanging from white lanyards. Following the release of the fifth- generation i.
Pod, three TV commercials, one featuring Eminem, (Sparks) one featured Wynton Marsalis and Wolfmother, the first two made radical changes to the style, by exchanging the solid changing backgrounds for abstract composite backgrounds based around a main color (orange and blue respectively). The camera shots alternate between the artists performing their songs (Eminem sporting a white microphone, Marsalis' drummer sporting white drumsticks) and traditional silhouette dancers listening to i. Pods. The solid silhouette was also traded for a more varied silhouette, which shows certain facial features of a person. The third advert (Lovetrain) featured the dancers again acting out the song by Wolfmother. Apple CEO Steve Jobs suggested that this more complex composition would be the style of future commercials as well; certainly the Lovetrain- style ad was continued with (Party) featuring the Fratellis and (Island). The Eminem advert was temporarily withdrawn when Eminem entered into a rights dispute. In addition shoe maker Lugz claimed the advert plagiarised an advert they had released a few years earlier which was not without reason.
It was thirty seconds, and it spotlighted album art. The album art was constructed into a city, and then dismantled and it flowed into an i. Pod nano and said . In this new style, the only silhouette facet of it was that it seemed lighting was reduced on the figure of Bob Dylan and the female dancer, while the i.
Pod was brightened. Color variation, as well as reflection on the face of the guitar, is evident. The ad is much more realistic and the people, as well as details, are much more visible. This ad was an almost complete departure from the traditional, and even the Eminem- styled adverts of the past. In September 2. 00. Apple once again reimagined their vision of the silhouette ad campaign to go with the new i.
Pod nano aluminum case. They made a departure from the contrasting background and characters. Both the characters and the background are thrown into deeper shadow than we've ever seen before, and, in order to showcase the new colors of the nano, the characters swing their nanos around while dancing, which leaves a luminescent light trail. In November 2. 00. Apple used their original style again in their Latino TV Ad to mark the launch of i. Tunes Latino at the store.
Also in November 2. Apple released a new ad (Put some music on) for the second generation i. Pod shuffle, which featured people clipping the minuscule player to different articles of clothing while jamming to the beat of Prototypes' .
This time the ad is featuring Mary J. Blige along with a group of dancer in silhouette form.
The song is . Apple was impressed with the commercial and then contacted him about putting the commercial on the air. He and Apple's advertising agency TBWA then got to work on making a more polished version of the Ad which ran during the 2. World Series on Fox.
At the same time i. Pod adverts have started to decline as the priority for production and sales shifts to the computing platform devices such as the i. Pod Touch and i. Phone.
In April 2. 00. 8, a new ad (Gamma) was released following the original formula with representation of both earphones and i. Pod Classics – but with animated backgrounds and more detailed silhouettes. The song was . It follows the original form but with even more animated backgrounds and Coldplay is shown in the shadow. The song was Viva la Vida by Coldplay.
It does not feature a material presence to an i. Pod or earphones but reminds viewers the Coldplay song is available on i.
Tunes. 2. 00. 9 sees the release of the 5th version of the i. Pod Nano with built- in camera, the style of advert (Capture) retains constant cutting from different pods with different users continues but now features the actor/ess now visible within the i. Pod display whilst they perform on the other side of our view of the i. Pod. In 2. 01. 1 coinciding with the long- awaited release of The Beatles back- catalogue on i. Tunes Store, 5 adverts were released featuring one with live footage off The Ed Sullivan Show but in the others use of the Ken Burns effect on stock photos of the beatles in their recording days. U2 appeared in two adverts not counting the promotional material for the early U2 styled i.
Pod. Topps parodied the ad with a Garbage Pail Kid named . New York Daily News. Retrieved October 1. The New York Times. October 2. 6, 2. 00. Retrieved October 4, 2.